For Swifities, this wedding is the fairytale ending of the last 20 yearspublished at 19:52 BST
Mark Savage
Music correspondent – (favourite song: Seven)
If we were to list Taylor Swift’s achievements in music, we’d be here ’til next year.
She currently holds more than 100 Guinness World Records – from the most weeks spent in the Top 10 of the US albums chart (more than 440) to the largest seismic activity caused by a pop concert (at a 2023 Eras Tour show in Washington).
The key to her success? Well, it’s the music. It sounds obvious, but her songs are accessible and catchy. The lyrics are memorable, relatable and authentic. And she works hard to make sure people hear about it.
Her fingerprints touch every aspect of the writing, production, performance, visual presentation and marketing. And she is, as this weekend’s wedding proves, a master at building anticipation.
Image source, EPA-EFE/REX/ShutterstockFans at one of Taylor Swift’s concerns in Lisbon during the Eras Tour of 2024
Lana Del Rey, who duetted with Swift on the 2022 song Snow On The Beach, once told me that Swift “wants it more than anyone”.
“She’s driven, and I think it’s really paid off.”
On top of that, she has created an incredible sense of community with her fans. They see her as a role model – a woman who has fought misogyny and come out victorious – and empathise with the ups and downs of her love life.
That’s why more than 10 million people attended the Eras Tour in 2023-24, swapping friendship bracelets, dancing together and bonding over their favourite songs.
For those Swifties, today’s wedding is the fairytale ending of a story they’ve shared for the last 20 years.
