Ferrari unveiled the Ferrari Luce electric vehicle in the symbolic setting of the Vela di Calatrava, Città dello Sport in Rome in May, 2026. (Ferrari S.p.a.)
Ferrari S.p.a.
Shares of luxury carmaker Ferrari fell sharply on Tuesday morning, shortly after the company launched its first fully electric vehicle.
The Maranello, Italy-based sports car manufacturer unveiled the Luce, which translates as “light,” at a venue in Rome, describing the choice of name as one that “evokes clarity and direction.”
The highly anticipated model marks a departure from the aesthetic of typical Ferraris and comes even as other luxury car manufacturers, notably Porsche and Lamborghini, have scaled back on plans to launch their own EVs due to weak demand.
Shares of Ferrari were last seen down 6.1% on Tuesday morning, paring earlier losses. The Milan-listed stock is down nearly 27% over the last 12 months.
Ferrari CEO Benedetto Vigna described the launch of the Luce model as a “very, very important day” for the company, one that symbolizes the opening of “a new chapter” in its history.
When asked whether the company could satisfy both new clients and its typical clientele, Vigna told CNBC’s Charlotte Reed: “Look, when you do a new technology, you need always to keep in mind a word that is called respect.”
“Respect of the technology, because when you have a new technology, you need to make sure that that technology is properly represented in the design, so the design must be different,” he added.
Vigna said the carmaker also respects the different needs and wishes of their customers, adding that existing clientele will be interested in the Luce and the company will welcome new clients thanks to the fully electric model.
Ferrari shares year-to-date.
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